By Lee Jonson
A beautiful website design is essential for any business wanting to achieve online success but more importantly, is your website optimised for search engines? Many businesses tend to forget the importance of SEO until after they have already designed their website. Websites that look great but lack proper SEO implementation and techniques will perform poorly compared to the competition.
Search engine optimization (SEO) is the process of optimizing your website to rank higher in the search engine using various on-page and off-page techniques. A website that does not show up high enough in the search rankings, will not be able to be found by existing customers and any potential new customers. For effective search optimisation results, your new website must be designed by a reliable SEO Agency with a skilled web design team and data-driven SEO strategy in place.
How To Optimise Your Website For Search Engines:
- Responsive Web Design & Layout
Having a well-defined website design and navigation is an essential step in optimising your website. Your website’s architecture is the core structure of your website. An informative, yet seamless layout is crucial for maintaining a positive user experience (UX).
A high bounce rate can damage your SEO performance, that’s why an optimised site layout is so significant. The easier it is for users to access the information they are searching for on your website, the more likely they are to stay on your site.
An optimised web design means your web pages can be easily crawled, and internal links allocated appropriately will keep your audience engaged longer and improve your website’s overall conversion rate, increase your sales and ROI.
- Device-Friendly Web Design
Since 2015 Google has determined that a mobile-friendly web design will impact your search ranking position. This means every website is crawled and indexed through mobile-first indexing.
Your website design must account for the needs and wants of mobile users. A responsive web design offers a flawless user experience to your visitor regardless of what device or browser they’re using. This means content, image and features must fit and function properly across all types of devices.
- User-Experience
The better user experiences your website offers, the longer user will stay on your website, increasing your chances of conversion, leading to more users purchasing your products or services.
Key factors to consider for a user-friendly site design:
- Improve Your Site Layout
- Product Visuals & Descriptions
- Easy Navigation
- Website Search Options
- Contact Forms
- Clear Calls-To-Actions (CTAs)
- Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of improving your website to convert your leads to sales. Your website should effortlessly guide your site visitor to take your desired action, using easy navigable design and calls to action.
The action you want your visitor to take could be filling in a contact form, purchasing your product or scheduling an appointment. Regardless of you can only convert a user into a buyer if your website is crafted with conversion rate optimization (CRO) in mind. Using a tested SEO strategy and persuasive web features.
- Page Load Time & Website Speed
One thing to consider is how your website design can affect how fast your site loads for users. It’s so important that Google has made it a ranking factor, one score for the mobile version and one for the desktop version.
Page speed has an important impact on user experience and conversions. Slow load time is one of the biggest reasons for increased bounce rates and because faster pages are more efficient, they provide a much better on-page experience and higher conversion rates.
Conclusion:
SEO directly affects your business’s bottom line, which is why it’s essential to invest in a search engine optimised web design from the start. Work with a Web Design Agency that has an in-depth understanding of how to implement both an SEO strategy and a web development strategy for success. A professional web design parried with effective SEO can generate a website that increases web traffic, which results in increased leads and sales!
