Best PPC Tools to Boost Your Campaigns

The world of digital marketing is dynamic and ever-evolving. And yet, its relevance for businesses and individuals continues to escalate at an unprecedented pace today.

Visibility has become the number one factor for sustained growth, and it calls for having a variety of tricks up your sleeve, including paid marketing. Building a strong ads presence can take your message much faster to the audience. The key is to have the best resources at hand, and that is exactly what this PPC agency in London can help you with.

The Importance of PPC for Marketers in 2021

Paid ads on Google are known to improve brand awareness by 80%; this is clearly the reason behind the massive growth of the PPC segment over the last few years. According to sources, over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017.

PPC or Pay-per-Click advertising not just promotes greater visibility on the web, but also helps you measure and track your goals and engagement metrics over time. Besides, PPC campaigns can be extremely niche-driven meaning you get genuine leads from the audience pool you wish to target.

From achieving your business goals faster to matching up with your competitors much quicker than simple SEO efforts, PPC advertising has a lot of benefits to offer. However, it can work so well only if you have access to the right tools and resources.

The following handpicked PPC tools can help you comprehensively with all your PPC marketing needs, eventually boosting your market campaigns and driving maximum results. At the same time, you can reduce your advertising budget and enhance sales with these 7 PPC tools you need to try.

Google Ads Editor

One of the only completely free PPC creation, editing and management tools online, Google Ads Editor allows you to manage bulk campaigns across multiple accounts in Google AdWords.

Not only can you use a single interactive dashboard to handle your multiple ad campaigns, but also make bulk changes to them with the help of this comprehensive editor. At the same time, you can use Google Ads Editor to search and replace text, move items, and work with colleagues on the same campaign.

Google Ads Editor looks very similar to the Google Ads interface, which makes campaign management easier and even more relatable.

Bing Ads Editor 

When it comes to streamlining your PPC campaigns, Bing Editor is your go-to destination. The platform comes in handy for importing data directly from Google. At the same time, its comprehensive services cover campaign creation, editing, keywords management, ad copies, budget management, and more.

Bing Ads Editor comes with the option of handling different accounts simultaneously, therefore marketers can handle the PPC campaigns of multiple clients on this platform with ease. Additions and changes can be made offline as well, thanks to a reliable sync-up tool.


SEMRush is clearly a market leader when it comes to SEO and PPC campaign management. The exhaustive platform comes with a ready-to-use advertising toolkit that takes care of every aspect of your paid campaigns and strategy.

Marketers can use SEMRush to get direct insights and examples of successful competitor campaigns for inspiration and guidance, along with detailed keyword research. With more than 40+ advanced tools, SEMRush can take a while to get used to.

This sophisticated PPC tool is more suited to businesses and marketing professionals who are seeking advanced services such as competitor discovery, Google shopping campaign analysis, extensive SEO research and PPC costs benchmarking.

PPC Entourage 

PPC Entourage is a one-stop specialised PPC tool for optimising advertising campaigns online and increasing conversions, exclusive to Amazon. The platform offers a range of tools and resources for Amazon sellers and marketers looking to run a successful business on Amazon’s thriving marketplace.

What makes PPC Entourage unique is that it intelligently identifies areas of improvement in your campaigns, besides also automating bid optimisation, keyword management and analytics.

PPC Entourage is an exhaustive PPC tool for bulk campaign optimisation that can save you considerable time and effort in Amazon ad campaign management. The platform comes with a 14-day free trial and a quick and easy setup, so you can be assured of a hassle-free experience.

Ad Badger 

Ad Badger is a dedicated PPC tool exclusively for Amazon PPC campaigns. Therefore, unlike others on this list, Ad Badger does not cater to Google AdWords or Bing Ads.

However, Ad Badger is considered one of the most popular PPC tools because it offers more than just a software solution. Marketers, business managers and employees receive training on the platform regarding successful PPC campaigns, enabling them to actively run ads on Amazon like professionals.

At the same time, Ad Badger functions with a smart bid algorithm that optimises bids, along with taking due care of keyword and campaign management. Ad Badger also has a money-back guarantee, so there’s no harm in trying out this extremely resourceful PPC tool to your advantage.


SpyFu is best at exactly what it suggests – spying, and more! The comprehensive PPC tool comes with an impressive suite of resources, such as spying on your competitor’s activity and ad campaign insights, keyword suggestions, and so on.

The helpful platform also provides several AdWords templates that you can readily use. All you have to do is import your AdWords account, and you are good to go. You can also group relevant keywords based on your brand or products, and SpyFu will take care of complete keyword optimisation for you.


This award-winning PPC tool helps automate your entire ads optimisation process with Machine Learning (ML) technology. At the same time, Optmyzr allows you to manage both Bing Ads and AdWords, so you can channel campaigns on different search engines simultaneously.

Marketers can use this multi-faceted platform for an array of functions – adding/eliminating keywords, adjusting ads appearance and position on display networks, modifying advertisement bids and more. Optmyzr’s PPC tool also brings to the table one-click PPC performance optimisation, real-time monitoring and PPC insights.

Ready to Take Your PPC Game to the Next Level?

These were some of the best PPC tools that businesses and marketers can use to expand their digital presence and visibility with ease. In case it becomes difficult to choose one – since each of these offers superior quality services – always make sure to stick to the one that matches your needs and goals.

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