So you now have launched a website successfully. Congratulations! Now what? You know people are buying through your website, and the business is picking up slowly. However, this is the end. You need to know how many people visit your website to route the traffic accordingly.
Every business’s eventual goal is to earn profits. And, to reach that goal, one must proactively push the audience in the right direction. Did you know? Out of every hundred pitches, only 10 or 15 of them sell successfully! The rest might be interested but, for some reason, do not end up making the purchase.
Then how would you drive them to the payment gateway? One of the first steps is to research how much traffic your website has at a given time! Website visitor tracking gives you enough idea about the audience interests & how to tweak your content to grab more attention.
Why is it crucial to track the visitors to your website?
Tracking the website visits helps gather information for many departments of the company. For marketing, it collects the contact information of the customer. So, it becomes easy to reach out to the customer with better offers. Even if the customer has not given any email address, you can pull the information using the email search tool – GetEmail.io.
This email extractor can fetch and validate hundreds of email addresses within minutes. It is just the tool any marketer needs to get in touch with a larger audience or B2B professionals. For UX designers, the user flow allows them to understand what part of the website looks best and which one needs some work. For example, tracking shopping websites helps you know the most common product people are interested in and the exact moment they abandon the cart.
These pieces of information are crucial to making changes to the website and improving conversion rates.
What should you track?
The internet can access every detail of information. We all know how infamously Facebook keeps getting sued for its privacy breaches. They have been paying the government penalties for tracking & accessing sensitive data of its users.
Ethically, you need to track the visitor in 3 categories.
- Website Analytics– To understand what works best from a marketing perspective and improve your strategy to attract more people.
- Visitor contacts – A visitor visits your website because they’re interested in your content/product. Accessing their contact information will help you send them regular newsletters to keep them in the loop.
- Visitor behavior – Cart abandonment is the most common issue every website faces. Tracking their exact point before cart abandonment gives you enough information to work on improving the user experience.
Comprehending your prospects and leads is vital to improving their experience in shopping online. Without tracking their moves, how will you know your improvement areas? Following the mantra of ‘standing in the customer’s shoes’ hones the skills for a better user experience.